Every euro you invest should come back accompanied. Our job is knowing the way.
Advertising online is easy; advertising with a return is another conversation. Anyone can press a "boost post" button, but turning ad spend into customers takes strategy, measurement and constant optimisation. That is our job in paid traffic.
We manage Meta Ads (Facebook and Instagram) and Google Ads (search, display, YouTube and Shopping) end to end: we define the strategy from the business goal, build the audiences and targeting, produce the creatives with our design and video team, and set up conversion tracking so every result can be traced back to the euro that generated it.
After launch comes the work that separates profitable campaigns from excuses: A/B testing of creatives and audiences, remarketing to people who already showed interest, continuous budget shifts towards the channels that convert best, and reports that speak the language of business: cost per lead and cost per sale, not impressions or likes.
Measurement is harder today than it used to be, and anyone saying otherwise is not looking at the data. With mobile privacy rules and the gradual end of third-party cookies, part of the conversions stopped being attributed automatically. We work with server-side measurement and with comparisons between periods with and without spend, to know what the ads actually produced instead of blindly trusting the platform dashboard.
The ad spend is always yours and sized to your reality; our management adapts to the budget and the sector. And because ads pointing to a bad website are money thrown away, we also optimise the landing page when needed: we are the same team that builds websites, and it shows in the results.
It depends on the sector and the competition, but below a certain figure the platforms cannot optimise for lack of data. For local businesses, a few hundred euros a month already produces results; in highly competitive sectors it takes more. We tell you whether the budget you have in mind is realistic before accepting the work.
Directly to the platforms, on your company card and in accounts that belong to you. We charge only for management. That way you see exactly what was spent on ads, you keep the account history if you ever change agency, and there are no hidden margins along the way.
A fixed monthly fee, set by the complexity of the campaigns and not by what you spend. A percentage of spend creates the wrong incentive: the manager earns more when the client spends more, rather than when the client sells more.
The first enquiries can arrive within days. But campaigns need two to four weeks of data for the platforms to learn and for optimisation to start paying off. Judging a campaign on day three is the most common way to waste money.
We set up conversion tracking before any campaign starts — without it, we would be advertising blind. Each enquiry is tied to the campaign and ad that generated it, and reports show cost per lead by channel, not one global number with no origin.
Usually not, and that is the answer we give even when it costs us work. Sending paid traffic to a slow or confusing page is filling a leaking bucket. In those cases we propose fixing the landing page first; it is often the change that most improves return, without adding a single euro of spend.
