O Gato do Rio

O Gato do Rio is a restaurant set in a century-old building in Este S. Pedro, Braga, dedicated to traditional gastronomy and run by the same family since 1994, now in its third generation. A house with this history doesn't need to invent an identity; it needs someone who knows how to tell it. That is our role.

We handle the house's digital presence end to end, starting with the image. Our photo and video team captures the dishes, the space and the moments, from the octopus leaving the kitchen to the tables set in the garden, because in the restaurant business the first bite is taken with the eyes, and no stock library replaces the authenticity of a real kitchen.

With that raw material, we manage the restaurant's social media with continuous content and campaigns designed for the dates that fill dining rooms: Mother's Day, Women's Day, São João, the 10th of June. Each campaign has its own design, aligned with the house's elegant identity: gold on black, like the cat in the logo.

And because followers only count when they sit at the table, we closed the loop by integrating online reservations and delivery directly into the brand's channels: whoever sees a dish on Instagram books a table in two taps. Digital presence, for us, is not vanity metrics; it is the shortest bridge between reach and the till.