Mipmed

Mipmed is a national reference in medical, physiotherapy and sports recovery supplies. When a business lives on daily orders and deliveries in under 24 hours, the online store cannot be just a shop window: it is the machine that keeps the company running. That was the challenge Mipmed brought us, and it is exactly the kind of challenge we enjoy.

On the e-commerce side, we built mipmed.com the way we build all our online stores: full catalogue, payments, invoicing and logistics integrations working as one. Every order comes in, gets processed and goes out with no manual steps in between, because every minute saved in processing is a minute gained in delivery, and a 24-hour promise forgives no delays.

On the design side, we went beyond digital: we created the labels and packaging for their own product line (massage, recovery creams and balms) with a colour system that makes each product recognisable at a distance, on a clinic shelf or in an athlete's bag. It is branding applied to the physical product, with the same logic of coherence we apply to a full identity.

And because a store without traffic is a warehouse in the dark, our digital marketing work sustains the brand's continuous growth: social media campaigns and content, promotional materials for the physical channel and communication for the sector's key dates, from World Physiotherapy Day to the start of every sports season.